Customer Clarity: A Case Study on the Importance of Understanding How Your Customers Actually Buy
A story about finding the sweet spot - how one company discovered their highest value market and achieved profitability
Brand Global Summit 2022
Watch Avasta's CEO Edgar Baum talk about building your strategy from a customer-in approach at the UNIDO Brand Global Summit in Vienna, Austria.
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Customer Clarity: A Case Study on the Importance of Understanding How Your Customers Actually Buy
A story about finding the sweet spot - how one company discovered their highest value market and achieved profitability
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What is HVM and why does it make TAM, SAM, and SOM obsolete?
Breaking down what your highest value market is and how it should guide your strategy.
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Avasta Spotlight
Lessons in Leadership and Marketing with Lisa JoySilicon Valley CMO Lisa Joy chats with Avasta about customer voice, marketing, and leadership lessons.
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Avasta Spotlight
Hot Takes on the Future of Marketing with David ReibsteinWe sat down with Professor David Reibstein to talk about marketing – current trends, metrics you should be tracking, the impact of COVID, and how marketing will evolve in the future.
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Avasta Define
Buyer Profiles
The definition, application, and examples for buyer profiles, from the perspective of Avasta.
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Avasta Define
Big Data vs. Thick Data
The definition, application, and examples for big data and thick data
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From the metaverse’s impact on business management to how our CEO has become an eminent speaker at globally leading events - read Edgar Baum's interview with InnoKOL Group.
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Forbes
The CMO Knowledge Gap
“I’ve recently come in contact with a number of ex-blue-chip CPGers who lament the decline of the big companies.”
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“I talked with Edgar Baum, brand economist and Founder and CEO of Avasta Incorporated, about the CMO Knowledge Gaps.”
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The Champagne Strategy Podcast
Brand Strategy and Evaluation
Edgar Baum on Measuring Brands’ Contribution to Revenue with Mathematical Accuracy – The Evaluation of Intangibles…
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Companies are operating in a fragile environment but often miss capabilities, data and pace….
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Brand Global Summit
Brand Global Summit 2022 "In Brands We Trust"
Companies are Brands, Intangibles are Tangible, Expenses are Assets. By Edgar Baum. Page 90 and 91…
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