Customer Clarity: A Case Study on the Importance of Understanding How Your Customers Actually Buy
A story about finding the sweet spot - how one company discovered their highest value market and achieved profitability
A story about finding the sweet spot - how one company discovered their highest value market and achieved profitability
Breaking down what your highest value market is and how it should guide your strategy.
Avasta Spotlight
Lessons in Leadership and Marketing with Lisa JoySilicon Valley CMO Lisa Joy chats with Avasta about customer voice, marketing, and leadership lessons.
Avasta Spotlight
Hot Takes on the Future of Marketing with David ReibsteinWe sat down with Professor David Reibstein to talk about marketing – current trends, metrics you should be tracking, the impact of COVID, and how marketing will evolve in the future.
Avasta Define
The definition, application, and examples for buyer profiles, from the perspective of Avasta.
Avasta Define
The definition, application, and examples for big data and thick data
From the metaverse’s impact on business management to how our CEO has become an eminent speaker at globally leading events - read Edgar Baum's interview with InnoKOL Group.
Forbes
“I’ve recently come in contact with a number of ex-blue-chip CPGers who lament the decline of the big companies.”
“I talked with Edgar Baum, brand economist and Founder and CEO of Avasta Incorporated, about the CMO Knowledge Gaps.”
The Champagne Strategy Podcast
Edgar Baum on Measuring Brands’ Contribution to Revenue with Mathematical Accuracy – The Evaluation of Intangibles…
Companies are operating in a fragile environment but often miss capabilities, data and pace….
Brand Global Summit
Companies are Brands, Intangibles are Tangible, Expenses are Assets. By Edgar Baum. Page 90 and 91…