The Importance of Understanding Averages in Business Strategy
Want to avoid making misguided strategic decisions? Here's why you have to stop relying solely on averages.
Brand Global Summit 2022
Watch Avasta's CEO Edgar Baum talk about building your strategy from a customer-in approach at the UNIDO Brand Global Summit in Vienna, Austria.
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The Importance of Understanding Averages in Business Strategy
Want to avoid making misguided strategic decisions? Here's why you have to stop relying solely on averages.
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Case Study
B2B Technology Company Increases Marketing ROI by 24% with AvastaImproving sales and marketing performance through multi-touch attribution
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Customer Clarity: A Case Study on the Importance of Understanding How Your Customers Actually Buy
A story about finding the sweet spot - how one company discovered their highest value market and achieved profitability
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What is HVM and why does it make TAM, SAM, and SOM obsolete?
Breaking down what your highest value market is and how it should guide your strategy.
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Avasta Spotlight
Lessons in Leadership and Marketing with Lisa JoySilicon Valley CMO Lisa Joy chats with Avasta about customer voice, marketing, and leadership lessons.
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Avasta Spotlight
Hot Takes on the Future of Marketing with David ReibsteinWe sat down with Professor David Reibstein to talk about marketing – current trends, metrics you should be tracking, the impact of COVID, and how marketing will evolve in the future.
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Avasta Define
Buyer Profiles
The definition, application, and examples for buyer profiles, from the perspective of Avasta.
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Avasta Define
Big Data vs. Thick Data
The definition, application, and examples for big data and thick data
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From the metaverse’s impact on business management to how our CEO has become an eminent speaker at globally leading events - read Edgar Baum's interview with InnoKOL Group.
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Forbes
The CMO Knowledge Gap
“I’ve recently come in contact with a number of ex-blue-chip CPGers who lament the decline of the big companies.”
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“I talked with Edgar Baum, brand economist and Founder and CEO of Avasta Incorporated, about the CMO Knowledge Gaps.”
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The Champagne Strategy Podcast
Brand Strategy and Evaluation
Edgar Baum on Measuring Brands’ Contribution to Revenue with Mathematical Accuracy – The Evaluation of Intangibles…
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Companies are operating in a fragile environment but often miss capabilities, data and pace….
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Brand Global Summit
Brand Global Summit 2022 "In Brands We Trust"
Companies are Brands, Intangibles are Tangible, Expenses are Assets. By Edgar Baum. Page 90 and 91…
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