Avasta Spectra
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Delivering the data-driven insights that you’re missing, the market clarity you need, and the confidence to transform your business.
Focus your strategy
on what matters
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Our advanced research, mathematical, and analytical methods capture the voice of the customer and brings a new level of confidence to your strategic decisions.
We understand that real people are making purchase decisions for their companies, and our research and analytics reflect that. We focus on gaining a customer-in view of the market by understanding who the decision makers are and what factors most accurately predict their future purchase behaviour.
We believe an optimized customer acquisition strategy lives in the intersection between marketing, sales, finance, and brand. With Avasta, you’ll have a precise understanding of who your best customers are, how to target them effectively and the ideal messaging to address their business needs.
Increase your Marketing Precision
Understand how to target and acquire your most valuable customers with the right messaging, using the right channels, at the right time. You will understand:
The customer profiles most valuable to your organization
Key firmographic identifiers to target them effectively
The market’s primary purchase drivers and most trusted sources of information
The best marketing channels to reach your most valuable customers
Understand Your True Market Opportunity
We don’t just give you a total TAM number, we identify the total number of market participants you can acquire and segment them by their value to you and your likeliness to win them. You will understand:
How many customers are available to you and their total financial value
Which buyer-types are best suited for your products and services and the key factors that influence their purchase decisions
What percentage of the market is unavailable to you and can be disregarded when planning your marketing & sales strategies
Your current brand strength against competitors and the relationship between your brand and your ability to acquire and retain customers
Improve your sales Efficiency
Increase your sales performance by gaining a holistic view of the purchase process and determine how to best resonate with your target customers. You will understand:
What drives new purchases in your industry
The market’s buying cycle
The business pain points that customers are trying to solve for
The primary decision makers that need to be involved in the sales process
What share of your current pipeline and customer list fit your high-value customer profiles
Be Confident in your Financial Projections
Give reliability to revenue projections and provide clarity on when marketing investments can be expected to impact revenue. You will:
Have alignment between your organizational departments on a common business objective
Understand the key factors to consider when making budget decisions
Better predict when marketing spend will begin impacting revenue
Problem: Client was struggling to understand how to calculate their Marketing ROI across the customer buying cycle and how they should be tracking opportunities and attributing revenue to sales and marketing.
Solution: Switched from a contact-level qualification method to a customer (company) level qualification. Client was able to streamline sales processes and accurately track marketing success by understanding the real value of each lead and how to allocate sales resources correctly.
Result: 33% increase in lead quality within 9 months.
Problem: Client did not understand why their YOY growth was slowing down and did not know what its ideal customer profile was.
Solution: Identified that over 60% of the market had already purchased from our client and that their brand awareness was much lower among their winnable market than they thought.
Result: Client began aggressively pursuing a cross-sell/upsell strategy with existing customers rather than focusing solely on new logos.
Problem: Client was experiencing stagnated growth and did not know the customer segments it should be targeting with its sales and marketing efforts.
Solution: Identified the industry verticals and company revenue sizes most likely to spend money with our client over the next 2 years, resulting in a shift from large enterprises to mid-market companies that were growing at a faster rate and spending money more frequently.
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Problem: Client was selling in a complex, multi-stakeholder ecosystem and was unclear on the best go-to-market strategy to reach its ideal customer base.
Solution: Identified how each stakeholder & channel partner influenced the purchase decision and identified that their winnable customers were not fenced geographically, but rather had a distinct buying profile and relationship to channel partners in the sales process.
Result: Switched from a geographical resource allocation to a winnable customer resource allocation, leading to 20% cost savings within 4 months.
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Trusted by Leadership Teams Worldwide
Want to Know More?
Reach out to us about your current challenges and how we can tailor our
services to provide the insights needed to grow your business.
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