The Profitable Growth Company
We work at the intersection of management consulting, customer insights, and data analytics to provide business leaders with a clear pathway to maximizing profitable growth in months, not years.
Enabling Confidence Through Clarity
Our work combines our clients' operational expertise with a future-oriented measurement approach that enables them to set and exceed their targets using data, not guesswork.

Outside-In Market Understanding

Financially Validated Strategies

C-Suite & Board Level Applications
Our Solution
Get specific insights into who your most valuable customers are and how to win their business.
Learn more about Avasta Spectra.
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Avasta Define
Buyer Profiles
The definition, application, and examples for buyer profiles, from the perspective of Avasta.

Avasta Define
Big Data vs. Thick Data
The definition, application, and examples for big data and thick data
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InnoKOL
The Financial Value of a Brand Only Exists with Good Measurement and Management
From the metaverse’s impact on business management to how our CEO has become an eminent speaker at globally leading events - read Edgar Baum's interview with InnoKOL Group.