Welcome to Avasta.

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We are a strategic advisor that helps leaders grow their businesses.  Let us identify your most valuable opportunities and empower you with the insights needed to attain them.

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Enabling Confidence
Through Clarity

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The selling process is complex, and making sense of the market has never been more challenging. We uncover new opportunities and focus your team on what matters most.

Sales

Increase your sales performance by gaining a holistic view of the purchase process and how to best resonate with your target customers.

Marketing

Understand how to target your most valuable customers with the right messaging, using the right channels, at the right time.

Product

Identify what should be prioritized on the product roadmap and how your products can be differentiated against your competitors.

Finance & Leadership

Give reliability to revenue projections and provide clarity on when marketing investments can be expected to impact revenue.

Our Solution

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Get specific insights into who your most valuable customers are and how to win their business.
Learn more about Avasta Spectra.

Here to help

Interested in learning more about how we can help you?

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Trusted by Leadership Teams Worldwide

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B2B Software

CMO, Europe Multinational

Invested 1% of their annual marketing budget into brand measurement with Avasta. New and enhanced KPIs identified by Avasta resulted in 50% increase in marketing sourced revenue within 12 months.

50%

increase in marketing-led revenue year over year.

Private Equity

CEO, USA Multinational

Improved final return of the company’s exit from the business by 3.5 fold within 24 months following our changes.

350%

increase in M&A returns

Medical Technology

COO, USA

Invested 7% of sales budget over 8 months into an engagement with Avasta which resulted in a 20% efficiency increase in sales within 3 months following our engagement.

20%

increase in sales efficiency

Enterprise Technology

C-Suite, USA Multinational

Invested less than 0.25% of annual revenue to identify readily accessible market expansion opportunity.

3x

new growth opportunity
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Latest news

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Brand Global Summit

Brand Global Summit 2022 "In Brands We Trust"

Companies are Brands, Intangibles are Tangible, Expenses are Assets. By Edgar Baum. Page 90 and 91…

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The Financial Value of a Brand Only Exists with Good Measurement and Management

From the metaverse’s impact on business management to how our CEO has become an eminent speaker at globally leading events - read Edgar Baum's interview with InnoKOL Group.

Avasta Insights

Executive Sentiment on Revenue Recovery from the Impact of COVID-19

Companies are operating in a fragile environment but often miss capabilities, data and pace….