How does Avasta work?

Our process starts with your goals and the outcomes you want to achieve with your customers, brand, sales team, workforce, and shareholders. All while accounting for the role or impact of other stakeholders.

You could say that we’re here to have you realize your Big Hairy Audacious Goal (BHAG) by identifying how to use internal data, external data, and data that may not even exist yet to reach and exceed your targets.


  • Are you ready?
  • Are we ready?
  • Are all the ingredients available for you to succeed?

2. Design

  • Great! The ingredients are there!
  • Now we take out the guess work and design the pathways to realize your objectives.

3. Test

  • Let’s prove the viable pathways before the big $$$ gets committed. 

4. Financial Calculation

  • We’ll get you the true cost of the initiative because we know you want to get this to fruition.

5. Pathways

  • What are your newly discovered opportunities, fallbacks, and cost-efficient alternatives? We trust you to pursue the best pathway for your organization.

6. Client Transfer

  • We now give you the ingredients and instructions for you to realize your Big Hairy Audacious Goal!

When performance is measured, performance improves.

When performance is measured and reported back, the rate of improvement accelerates.

- Pearson's Law