Edgar Baum linkedin

Why Did I Start Avasta?

“How do you know something can exist when there is no way for you to see it? As people, we normally confine this type of statement…”
Forbes four traps

Four Traps That Prevent Marketers From Generating Accurate Insights

“I talked with Edgar Baum, brand economist and Founder and CEO of Avasta Incorporated, about the CMO Knowledge Gaps.”

The CMO Knowledge Gap

“I’ve recently come in contact with a number of ex-blue-chip CPGers who lament the decline of the big companies.”
The Conference Board

Goodwill vs. Intangible Assets – A Lesson Learnt from a Recent $15 Billion Write Down

“Goodwill in financial terms is used to explain the intangible assets of an acquired company.”