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Brand Global Summit 2022

Watch Avasta's CEO Edgar Baum talk about building your strategy from a customer-in approach at the UNIDO Brand Global Summit in Vienna, Austria.
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The Champagne Strategy Podcast

Brand Strategy and Evaluation

Edgar Baum on Measuring Brands’ Contribution to Revenue with Mathematical Accuracy – The Evaluation of Intangibles…

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Companies are operating in a fragile environment but often miss capabilities, data and pace….

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“I’ve recently come in contact with a number of ex-blue-chip CPGers who lament the decline of the big companies.”

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“I talked with Edgar Baum, brand economist and Founder and CEO of Avasta Incorporated, about the CMO Knowledge Gaps.”

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Companies are Brands, Intangibles are Tangible, Expenses are Assets. By Edgar Baum. Page 90 and 91…

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From the metaverse’s impact on business management to how our CEO has become an eminent speaker at globally leading events - read Edgar Baum's interview with InnoKOL Group.

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