We use advanced mathematics to measure what couldn’t be measured in business before.
Edgar Baum, Founder & CEO
As Founder & CEO, Edgar leads the development of Avasta’s methods, tools, and internal standards.
Working with founders, C-suite, and boards, Edgar helps develop and commercialize the types of mathematics that are required to integrate data and information of different types and sources.
It’s the math-based measurement approaches and solutions that lead to discovery and integration of data into solving problems and enhancing strategy.
Our mathematics, as a branch of information theory, enables information to be carried forward in time, rather than the present practice of data being stored in a static state and retrieved as necessary.
MK Marsden, Chief Advisor
MK has created and launched eight companies from computer networks and object-oriented databases to data-driven omni-channel marketing.
She launched the first transactional e-mail company that was acquired by Acxiom. Subsequently, she was the global head of marketing for Epsilon.
MK is a certified board member and has sat on the boards of Japanese, American, and Canadian corporations and contributes to the ongoing development of the American boardroom-level standards for reporting on Intangible Assets.
